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What you need to know about online marketing – AdWords tutorial from Google

Posted on February 18, 2016 in Google Adwords by Ingage Media Editor
Before you take advantage of all that online marketing can do for your business, make sure you know the basics.
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5 Big Ways Content Marketing Will Change in 2016

Posted on February 3, 2016 in Uncategorized by Ingage Media Editor
The sweeping trends that will revolutionize the content marketing industry in 2016: 1. Way more editorial/media folks will take content marketing jobs. 2. Media budgets will start to flood into content marketing operations, leading to much higher returns on content programs. 3. People will begin to question traditional “content strategy.” 4. Marketing won’t be the...
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Micro-Moments

Posted on February 2, 2016 in Google, Mobile Marketing, User Experience by Ingage Media Editor
Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They’re all micro-moments, and they’re the new battleground for brands. Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to...
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What Does an SEO Do In Their Day-to-Day Work?

Posted on January 13, 2016 in Online Marketing, SEO by Ingage Media Editor
There’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. There’s so much more to the day-to-day work of an Gold Coast SEO consultant, though, and in today’s Whiteboard Friday, Rand walks us through...
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The Huge Marketing Opportunity You’ve Been Missing

Posted on December 22, 2015 in Content Marketing by Ingage Media Editor
What does the advent of the printing press have to do with Snapchat? Quite a lot, it turns out. At the 2015 Contently Summit, our co-founder Shane Snow revealed how the underlying dynamics of the media world have held true across generations. When technological innovation comes along and upends media, the winners are the folks...
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Getting Started with Google Analytics

Posted on December 12, 2015 in Google Analytics by Ingage Media Editor
Google Analytics helps you understand your customers, but where do you get started when looking at the data?
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A/B Testing Mistakes That Can Kill Your Business

Posted on August 22, 2015 in Online Marketing by Ingage Media Editor
For more information on “4 A/B Testing Mistakes That Can Kill Your Business — And How to Avoid Them” – please read this article
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Are Pages from Social Media Sites Ranked Differently?

Posted on February 13, 2014 in Google, SEO, Social Media by John Braid
Are Facebook and Twitter signals part of the ranking algorithm? How much do they matter?
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Mobile Marketing Advice That You Don’t Want To Miss

Posted on December 31, 2013 in Mobile Marketing by John Braid
One of the key points to mobile marketing is that the overall success of this type of marketing relies on each individual company that uses it and the ethics that are considered in its implementation. If this peaks your curiosity, then read the rest of the tips included here in this article. Enhance your text...
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Propel Your Social Media Marketing Forward With These Big Tips!

Posted on November 1, 2013 in Facebook, Social Media by John Braid
Businesses need to be on top of the latest marketing techniques if they are to compete with their competition and gain market share over them. The current trend right now is social media marketing. These  tips can give you a head start on building a solid social media presence. Friends, family, existing customers, and anyone...
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