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The Trio Of SEO Tactics To Abandon In 2018

Posted on November 21, 2017 in Online Marketing, SEO by Ingage Media Editor
The Trio Of SEO Tactics To Abandon In 2018
The harsh fact of the matter is that no less than one in three websites is punished for not adhering to a series of established search engine optimisation rules. In our experience as a web marketing company, we have seen the effects of this directly. There are times when you may not fully understand why...
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How To Build And Implement A Social Media Crisis Plan

Posted on November 15, 2017 in Social Media by Ingage Media Editor
How To Build And Implement A Social Media Crisis Plan
Whatever the size of your business, you have to be prepared to counteract negativity and criticism that come your way. You can’t afford to ignore negative comments about your products or services, nor can you respond in an equally negative manner, as this might destroy your name and your reputation. There are lots of high...
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How to use Hashtags To Find Your Target Audience On Instagram

Posted on November 14, 2017 in Instagram, Online Marketing, Social Media by Ingage Media Editor
How to use Hashtags To Find Your Target Audience On Instagram
Find Your Target Audience On Instagram If you have used Instagram even for a short while, you have probably realised how the use of hashtags is prevalent on the platform. They are in abundance and as a person who doesn’t really love using them, I was one of the people who hated the all-consuming use...
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The Importance Of A Carefully Crafted Digital Marketing Strategy

Posted on November 3, 2017 in Google Adwords, Online Marketing, SEO by Ingage Media Editor
The Importance Of A Carefully Crafted Digital Marketing Strategy
The ins and outs of digital marketing have a lot of interesting aspects. In some ways, its results can be seen nearly instantly. In others, it seems some of the pay-off might take quite a while to appear. Choosing The Best Digital Marketing Strategy Given this quandary, it’s best to have both long term and...
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What does a Gold Coast SEO Consultant Do in their Day-to-Day Work?

Posted on October 30, 2017 in Online Marketing, SEO by Ingage Media Editor
There’s a common misconception that SEO is a “one and done” task — that you clean up and optimise a site, and once that’s done, you can focus your efforts elsewhere. There’s so much more to the day-to-day work of an Gold Coast SEO consultant, though, and in today’s Whiteboard Friday, Rand walks us through...
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SEO Versus PPC Which One Is Best For You?

Posted on October 25, 2017 in Google Adwords, SEO by John Braid
When it comes to web marketing, there are two main techniques to assist in driving traffic to your website. These are Search Engine Optimisation (SEO) and Pay Per Click (PPC). Both have their pros and cons – here we will briefly examine what each method involves, and how you can determine which one is best...
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Focus On Customer Service For Effective Internet Marketing

Posted on October 16, 2017 in Customer Service, Online Marketing by John Braid
The current economy has made the average consumer very conservative about their spending. They are becoming more selective in what they buy and who they do business with. For businesses, things have become more competitive as they vie for the attention of consumers. This raises the bar for customer service. In order to excel in...
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How To Optimize Your Website For The Search Engines

Posted on May 10, 2017 in Online Marketing, SEO by John Braid
Search engine optimisation is important for growing traffic, but it takes proper know-how. When you use SEO, you should make sure you site is properly coded. When search engines see coding that is not well done, they will pass it up. If the Flash content is not indexed then your content won’t be indexed. When...
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What you need to know about online marketing – AdWords tutorial from Google

Posted on February 18, 2016 in Google Adwords by Ingage Media Editor
Before you take advantage of all that online marketing can do for your business, make sure you know the basics.
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5 Big Ways Content Marketing Will Change in 2016

Posted on February 3, 2016 in Uncategorized by Ingage Media Editor
The sweeping trends that will revolutionize the content marketing industry in 2016: 1. Way more editorial/media folks will take content marketing jobs. 2. Media budgets will start to flood into content marketing operations, leading to much higher returns on content programs. 3. People will begin to question traditional “content strategy.” 4. Marketing won’t be the...
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