Search engines are an excellent resource for getting visitors to your website. However it is very difficult to help the search engines find your website and rank it within its listings. Like most other online strategies, there are tips and tricks you can use in order to improve your results. Just like social media marketing, however, you can spend endless amounts of time working on search engine optimisation.
The following are some legitimate tips on things you can do to help make sure the search engines notice your website, that are not too time consuming.
SEO is the process used by website owners to help the search engines locate, index and rank all of their webpages, and ideally above their competitors’ web pages. Although there are several different search engines that you can aim to rank on, which include Yahoo and Bing, most Internet searches (80%) are conducted using Google. This results in most SEO tips you will find being geared toward getting Google to notice and rank your website.
What Search Engines Are Looking For When They Rank Your Website
SEO has become more complex over the years, as search engines have developed more criteria for ranking websites. For example, during the early 2000’s, just having the name of the page as part of the URL would help it get ranked (rather than www.yoursite.com/page1 the website would be www.yoursite.com/titleofpage). It become increasingly difficult to bring order and produce reliable results as the Internet continued to grow. Many website owners try using blackhat tactics in order to game the system. However, the problem with that is it result in the search engines not providing the content that web searchers were actually looking for. In particular, Google has been fighting against this, which is a good thing for web searchers, but at the same same time makes things harder on website owners.
When you understand what Google wants, it can really help you improve your SEO efforts.
The following is a basic list of the things that Google is looking for when ranking your website:
Length of time site has been online. Newer website have a more difficult time with their SEO due to the amount of competition there is these days and because Google favors websites with an established history over sites that are brand new.
Keywords. Whenever search engines visit your website they scan the page meta information and page content to determine what it is all about. When individuals use those keywords in their searches, they know your page should be delivered as a a result of examining your pages. This means it is very important for you to understand what phrases and words are used by your audience in the search engines. The way you can do that is through doing keyword research. Keywords should be included in your meta tags (description, keywords), page title and website, along with the content on your pages so help the search engines better understand what your pages are all about. However, it is also important that you don’t use your keywords too much, or they may think you are attempting to game the system. If certain keywords are used a lot, try using variations of the keyword.
Outgoing links. In addition to having links within your website (i.e. linking to related content on your own website), search engines also like seeing links to other website.
Incoming links. Those are links that come from other sites to your website. Social media can be quite helpful with this, but having other quality websites linking to your content is critical in help to improve your rankings. Search engines do tend to judge you based on the company that you keep, therefore your goal is having quality incoming and outgoing links.
Responsive webs design. Since so many people these days use tablets or phones online, mobile-friendly is now included by Google as one aspects it look at when ranking websites.
Security. With all of the viruses and malware that can be found online, Google has made the decision to include security as a factor in how it ranks websites. There are two important issues covered here: One is having an SSL certificate. The other is to make sure that your servers and website are kept updates and free of any infections. You might be surprised at the number of bots scanning websites searching for vulnerability. If you website ends up getting compromised, Google will put your site out of the search results (although after your site is cleaned up you can ask for it to be re-ranked).
10 SEO DIY Tasks
Now that you have a better understanding of what search engines take into consideration when deciding how to index and rank your website, the following are 10 task you can do to help improve your search engine rankings and give your traffic and profits a boost.
1. Choose the proper keywords
2. Choose the right domain name
3. Make use of keywords in your folder and file names
4. Make sure your page titles incorporate your main keywords
5. Use keyword text within the navigation on your site
6. Create useful and valuable keyword content -repeat this process frequently
7. Include keywords in your META description
8. Obtain high-quality incoming links to your site
9. Use keyword anchor text in your links (not “click here”)
10. Add a site map
Although there are other techniques that can be used by an ethical SEO professional to boost the rankings of your website, the 10 DIY SEO tips above are the foundation for your SEO strategies to get you headed in the right direction.
Just remember that SEO does take time. You are not going to see improvements overnight by following the tips provided to you in this tutorial, so don’t get discouraged if you don’t see a huge spike in traffic right away. Also, don’t expect that you can just see these SEO tips one time and then not use them again. Make it a habit to keep the SEO tips above in mind anytime you are updating your website, planning a new site or going through a redesign. Also, remember that over time competitiveness and popularity change, so make sure you are revisiting your targeted keywords every once in a while to make sure they are still drawing traffic to your site.
Finally, make sure you check your analytics on a regular basis to learn how searchers are finding your website, what pages are the most popular, and which keywords are being used, in order to tailor your SEO to those things that work.
All too much, get in contact and we can do it for you.